When you use a website for business, it should be geared to attract visitors and coax them to take action instead of visiting and leaving. In order to do so, the website need to be developed in such a way that visitors should come to your site and spend some time there. The longer they stay the better is the likelihood of their making a purchase. Therefore, it is important for web development professionals to know what they need to incorporate in a site to get the best use out of it. The following are some of the aspects they should think of.
Friendly user interface
Your website has to be friendly to the visitors. The content should be legible and the color scheme should be attractive. At the same time, it should give the impression to the visitor that yours is a comprehensive website. The page should be uncluttered and simple in appearance.
Easy navigation is an essential requirement for a website. The reason is that your main aim is to get the visitor to make a purchase. Therefore, let him go all over your online shop. Most visitors to shops when walk around will find something interesting to buy. The same way, when a visitor navigates through pages of the site, he might make a purchase also. As such, you need to have the links to different pages prominently displayed to make your visitors navigate your site easily.
Most visitors to websites look for information. Therefore, good content is a must for any website. Content is the factor that decides how long a visitor will stay and how often he will revisit. In case you have good content your visitors will stay on the site and will read your content. Subsequently they might visit your product page also looking for information. There, they could make his purchases also. In case you update your content on regular basis, your visitors might revisit. This way you could improve your traffic with good content. Avoid long descriptions and provide facts in a concise way to attract them.
Tags are a good search engine optimization tool. It is necessary to have proper tags to get the attention of the search engine crawlers. Title tags and meta-tags are two important types of tags. You must have different key words in different pages in order to exploit the advantage of using tags.
Shorter loading times
It is the graphics and animations that affects the loading times of web pages most often. Therefore, you need to limit your graphics to a level that your website could open within 7seconds. If it takes longer you should bring the file size down in order to help your site to open in a shorter time. No web surfer will tolerate too long opening times.
The above are only a few of the lot of tips a web developer should concentrate on, in order to produce a website that could bring revenue to its owner. Only when you are able to develop successful websites, you could be happy about your web development skills.